Duration
Four academic years
Fee

€1.148,52(Approximate price for EU students. Other types) (*)

(*) Includes the charges for handling the registration and transcription, publications and academic forms and student insurance.

1.248,52
Places
80
Admissions
Access to programme
Branch of knowledge
Social and legal sciences
Schedule
Half-day schedule in the first two years, and morning and afternoon in the last two years
Academic year
From September to June
Credits
240 ECTS credits Basic subjects: 60; compulsory subjects: 124; optional subjects: 40; external internship: 10; bachelor's degree final project: 6
Languages
Catalan, Spanish and English (depending on the subject)
Venue
Communication Campus - Poblenou
Organizer
Faculty of Communication

Presentation

Why UPF?

  • You will be able to become an advertising and public relations professional.
  • You will learn about the psychological bases of communication and information.
  • You will develop your perspicacity, inventiveness and creativity to come up with effective solutions to new problems.
  • You will be capable of identifying, classifying and communicating effectively with different target audiences.
  • You will form a comprehensive view of new online communication tools, social networks, online content creation and curation, branded content and storytelling.
  • You will become an expert in the strategic management of organizations' image and reputation in Web 2.0 environments and elsewhere.
  • You will be capable of organizing, staging and evaluating events.
  • You will be capable of managing the press office of a public or private institution or company.
  • You will acquire the ability to create, design and develop graphics, images, symbols and texts.
  • You will gain experience of photography for advertising.
  • You will make corporate and institutional videos and adverts.

Objectives

As part of the interrelationship between communication, business, society and culture, the advertising and public relations sector is tremendously important in economic and social terms.

The objective of UPF's bachelor's degree programme in Advertising and Public Relations is to produce professionals who are highly rigorous and creative, and capable of effectively meeting the needs of the aforementioned sector, which is ever-growing, dynamic and characterized by constant innovation.

Competences to be acquired

  • Satisfactorily carrying out the tasks that characterize the advertising and public relations sector's different professional profiles.
  • Understanding the variables of social, political, economic and communicative contexts with a bearing on advertising and public relations practice.
  • Critically and analytically interpreting relevant data to develop communication strategies.
  • Detecting changes and new trends, and orienting your internship accordingly.
  • Organizing and leading multidisciplinary groups and making optimal use of them to solve specific communication problems.
  • Working in a group, presenting your own ideas clearly, and developing synergies with the group's other members.
  • Coming up with advertising and public relations strategies and messages.

Internships are compulsory and have a value of 10 credits. They are to be undertaken in the fourth year, following a personalized selection process conducted by the programme's staff and the participating companies. They will take place in an advertising company.

Study periods abroad are optional. They may be undertaken at European universities through the Erasmus programme, or at universities outside Europe through bilateral agreements established by UPF.

  • Advertising and public relations campaign analyst
  • Image consultant
  • Brand consultant
  • Strategic communication consultant
  • Event designer and manager in the advertising and public relations sector
  • Creative for advertising media and formats
  • Advertising copywriter
  • Art director and designer
  • Corporate and institutional communication manager or director
  • Account executive
  • Advertising and public relations company manager
  • Market and communication researcher
  • Media planner
  • Strategic communication planner
  • Advertising producer
  • Corporate and institutional internal communication manager
  • Content provider / curator

All the above careers can be developed in advertising agencies, communication agencies, online communication agencies, media buying services, design studios, market research institutes, brand consultancies, audiovisual advertising producers, corporate and institutional public relations and communications offices, corporate and institutional communications departments, companies' marketing departments, direct marketing agencies, sponsorship companies, sales promotion agencies, social media, and faculties and schools of advertising and public relations. 

The subjects taught in the first two years of this bachelor's degree programme are essentially geared to three types of knowledge regarding advertising and public relations, namely knowledge of their conceptual and organizational bases, of their social and cultural context, and of the techniques and language specific to their different forms and means of expression and communication. The programme's third and fourth-year subjects chiefly revolve around acquiring the creative, analytical, management and production knowledge and skills that the field's different professional activities require.

The kinds of training the programme offers include:

  • Interdisciplinary training in social and communication sciences, humanities and communication systems, to provide future professionals with a broad knowledge of social reality, the market and communication.
  • Training in creative methods and techniques, for the purpose of coming up with original, effective advertising and public relations campaigns and messages.
  • Training in deontological codes, to ensure great awareness of social responsibility in professional practice.
  • Creativity in Advertising
  • Advertising Strategies
  • Public Relations
  • Analysis and Research in Advertising and Public Relations

Students are required to take one of the above tracks, each of which has a value of at least 20 credits. Given that each student has to obtain a total of 40 credits corresponding to optional subjects, they must make up the difference by selecting an optional subject from each of the other tracks, as well as a cross-disciplinary subject. If they still require a further 4 credits to reach the aforementioned total of 40, they may take their pick from their chosen track's other optional subjects, optional subjects from the other tracks, cross-disciplinary subjects, and subjects from the Faculty of Communication's other bachelor's degree programmes.

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