La imagen proyectada por las campañas de promoción turística puede resultar clave para la construcción de la marca de países, ciudades o regiones. Especialmente en los casos de lugares en los que la industria turística constituye una de las principales fuentes de ingresos y riqueza. Sigue leyendo  aquí ...

 

 

 

 

Starting from the concept of  events management as part of a strategic communication process, this book focuses in the different stages of corporate and institutional management. 

 

 

  New Head of Group for CAS research group. Congratulations Lluís Mas.

 

 

Projecte de recerca ModevigTrad (FFI2014-57313-P), Universitat Pompeu Fabra. A càrrec de: Mireia Montaña (Universitat Oberta de Catalunya) i Mario Bisiada (Universitat Pompeu Fabra) | Dia: divendres, 2 desembre del 2016 | Hora: 12.00 h - 14. 00 h | Lloc: Aula 52.421 Roc Boronat UPF

 

El passat 21 d'octubre, Alfredo E. Cohen Montoya va defensar la seva tesi doctoral titulada "Investigación evaluativa para el diseño de una propuesta de intervención en edu-comunicación para la ciudadanía activa. Análisis de los proyectos La Cruiïlla Comuna y Desmuntamites".

 

Intergroup tensions have reached troubling levels. In the US, Americans express strong dislike for ideological others, and ethnic relations are one of the most challenging issues of the century. In Europe, growing tensions surround immigration, especially immigration from majority Muslim countries.

 

José Fernández-Cavia is joining The Place Brand Observer as Expert Observer (Academia) for the next six months.

This week was published an article in which was interviewed our CAS colleague, Monika Jimenez. The article, which is called «SÈRIES, EL NOU APARADOR TECNOLÒGIC» is about tech placement and was published by the newspaper ARA.

 

Last week MediaCorp research student, J. Roberto Sánchez Reina, participated at the Doctoral Colloquium organized by the European Academy of Advertising (EAA).

 

The Catalan Audiovisual Council (CAC) will grant a research project coordinated by Pilar Medina-Bravo. Mònica Figueras-Maz and Eva Gómez-Colell are also researchers in the project.

The unveiling of CAS’s new graphic identity, new twitter and relaunch of the webpage, all coordinated by Lorena de Ferrari, took place this last June 13, 2016.

 

 

 

PhD. Eduard Vidal joined the CAS Session at the Department of Communication UPF @dept_com to talk about his recently delivered doctoral thesis named «A construction model for a postmodern identity, from a symbolic consumption perspective. The junior adman as a case of study»

 

Sara Vinyals-Mirabent gave a talk at Startup Grind Barcelona about how to incorporate the values of Barcelona to startups' brands.

 

This thesis consists in a comparative study of the cognitive and perceptual proceses involved in listerners experience when listening to a radio message in two different experimental conditions: the speaker’s voice by it self, and the voice in conjunction with the speaker's image.

 

The thesis presents a global exploration of youth information behaviour, both in their daily lives and in specific situations.

 

"Media representation of non-healthy body image. Development of a prevention tool among children aged from 5 to 8: ¡Mi cuerpo me gusta!" & "The tourist on the Web: informational habits and destination Choice”

Dr. Silvia Knobloch-Westerwick, professor at Ohio State University (USA) and editor of the ISI-ranked journal Media Psychology gave the workshop “The SESAM – Invite to a Research Conversation on Selective Exposure and its Consequences”.

The workshop “The Human Brain ‘on’ Media” taught by Dr. Paul Bolls (Missouri University) took place on June the 22nd and the 23rd. in the Communication Campus of Universidad Pompeu Fabra. 

Pilar Medina-Bravo and Mònika Jiménez Morales have obtained funding from the UPF to carry out a research project entitled:  'Analysis of the implementation of the gender perspective in the degree of Advertising and Public Relations '.