Desayunos Kids: SRC strategies in School
From Utopia to Cynicism: The Representation of Politicians in Contemporary Series
On June 14th CAS and POLCOM celebrated a seminar entitled "From Utopia to Cynicism: The Representation of Politicians in Contemporary Series"
4th edition of #DesayunoKids about CSR
On Wednesday 16th of May it was celebrated the 4th edition of #DesayunoKids (Breakfast Kids) about Corporate Social Responsibility (CSR) and its impact on society, business and children.
CAS is an interdisciplinary group that studies the communication phenomena in the intersection between two areas: communication and advertising, on one hand; and individual and society, on the other hand.
The work of CAS has focused on three branches of study:
-Tourist brands and place branding.
-Influence of advertising messages on body image of children and adolescents.
-Sound studies and psychophysiological measures.
Consequently, it promotes the combined use of quantitative and qualitative techniques in order to achieve a deeper understanding of how communication and advertising influence people’s individual and social behaviour.
The research group belongs to the Department of Communication, Universitat Pompeu Fabra, Barcelona (Spain).
TURISTIC BRANDS
CAS BRAND BOOK
DESTINATION BRAND ARTICLE
Department of Communication
Roc Boronat building (Poblenou campus)
Roc Boronat, 138
08018 Barcelona
(+34) 93 542 24 36
