Tuesday 6th of February the MediaCorp project of our research group organized a conference about Advertising and Body Image: ¿Mi cuerpo me gusta? (Do I like my body?) inaugurated by Dr. Josep Fernández-Cavia, head of the Communication Department at UPF and research member of our group and Mònika Jiménez Morales main researcher of the project and Senior Lecturer in the Communication Department at UPF.
The first friday of February (2nd) took place the first CAS meeting, an agreed space where the group is updated with the projects of each one of the members in it, and where the issues that are directly associated with the management of the group are discussed.
On December 4th, the line of research based on Place Branding of the CAS group, will embark on a trip to Swansea, UK, place of the IPBA congress (International Place Branding Assosiation). 4 people, 4 presentations, 3 days and many kilometers traveled still reap their fruits. Here's a the hole story by Jasmin Sera. Don't miss it.
CAS is an interdisciplinary group that studies the communication phenomena in the intersection between two areas: communication and advertising, on one hand; and individual and society, on the other hand.
The work of CAS has focused on three branches of study:
-Tourist brands and place branding.
-Influence of advertising messages on body image of children and adolescents.
-Sound studies and psychophysiological measures.
Consequently, it promotes the combined use of quantitative and qualitative techniques in order to achieve a deeper understanding of how communication and advertising influence people’s individual and social behaviour.
The research group belongs to the Department of Communication, Universitat Pompeu Fabra, Barcelona (Spain).