Communication, Advertising, and Society (CAS)

BODY IMAGE OF CHILDREN

MEDIA PSYCHOLOGY

PLACE BRANDING

WHAT WE DO WHAT WE DO

CAS is a pre-consolidated research group. The group studies the communication phenomena in the intersection of three areas: Communication, Advertising, and Society.

These are the three research lines:

Place branding
Body image of children and teenagers
Media Psychology and Psychophysiology

We use a combination of quantitative, qualitative and psychophysiological methods to achieve a deeper understanding of how communication and advertising influence people’s individual and social behaviour.

The research group belongs to the Department of Communication, Universitat Pompeu Fabra, Barcelona (Spain).