Communication, Advertising, and Society (CAS)

Youth, media and well-being

Media Psychology and Neurocommunication

Place Branding

Health Communication

Corporate communication, SDGs and responsible advertising


The “Communication, Advertising and Society” (CAS) is a research group specialising in Advertising and Public Relations at the UPF. CAS’ projects revolve around persuasive communication, in professional terms –advertising and corporate communication- or in broader terms –communication effects and communication strategies- exploring in an interdisciplinary way its connections with psychology, health, information technologies or tourism. The group uses a combination of quantitative, qualitative and psychophysiological methods to achieve a deeper understanding of how communication and advertising influence people’s individual and social behaviour.



Department of Communication

Roc Boronat building (Poblenou campus)
Roc Boronat, 138
08018 Barcelona

 (+34) 93 542 24 36

[email protected]