CAS - Communication Advertising & Society

The “Communication, Advertising and Society” (CAS) is a research group specialising in Advertising and Public Relations at the UPF. CAS’ projects revolve around persuasive communication, in professional terms –advertising and corporate communication- or in broader terms –communication effects and communication strategies- exploring in an interdisciplinary way its connections with psychology, health, information technologies or tourism. The group uses a combination of quantitative, qualitative and psychophysiological methods to achieve a deeper understanding of how communication and advertising influence people’s individual and social behaviour.