CAS has three research lines:
- Place branding is coordinated by Dr. José Fernández-Cavia.
- Body image of children and teenagers is coordinated by Dr. Mònika Jiménez.
- Media Psychology and Psychophysiology is coordinated by Dr. Emma Rodero. This research line studies the cognitive processes, emotions, and behavior underlying media interactions (media uses and effects). We apply psychological theories and psychophysiological methods to understand how individuals and groups perceive, process, and respond to the media.
Today CAS is positioned as a research group in strategic and persuasive communication with a specific focus on three branches –place branding, body image, and media psychology-. The activity and profile of current members and new members are evolving towards an increasing internationalization and convergence of these three branches.