Place branding can assist places in their effort to develop in a more sustainable manner and to become more resilient. However, there are preconditions that are necessary for place branding to play this important role. The recent pandemic has helped re-formulate priorities around sustainability and the digital transformation of places. Now, more than ever, is the chance to rethink and start over. This presentation will argue that place branding should and can ‘rise to the occasion’ of helping places in our turbulent times by becoming what is introduced as ‘RISE’ place branding: Responsible, Inclusive, Smart and Equitable.

Join the discussion of place branding challenges from one of the finest experts in the field.

PROGRAM:

Sustainable and resilient development: How can place branding ‘rise to the occasion'?

February 28, 2024, at 11.00 am

Room 52.939  - 9th floor, building 52.

Roc Boronat - Campus del Poblenou, Universitat Pompeu Fabra

SPEAKER:

Mihalis Kavaratzis is a Professor of Place Marketing at the Manchester Metropolitan University. He co-founded the International Place Branding Association and was honoured with a Senior Institute of Place Management Fellowship. His research interests lie in the theory and practice of place branding, mainly focusing on the role of various stakeholders and critically examining the consequences of place branding as a tool for place development.

REGISTRATION:

This activity is free of charge but requires prior registration, which you can formalise through this link: https://eventum.upf.edu/109992/detail/seminari-grup-de-recerca-cas-place-branding-from-research-to-practice.html