Date: April 12, 2024

Time: 9:00 am

Location: 7th floor building 52, Roc Boronat - Campus del Poblenou, Universitat Pompeu Fabra

The workshop "Place Brand Experience: International Research Advancements" will delve into the dynamic field of place branding, exploring its latest developments. This research gathering is designed to cultivate a collaborative environment for exchanging ideas and knowledge. It will navigate through emerging trends, innovative methodologies, and interdisciplinary discussions, providing attendees with a unique opportunity to explore the evolving landscape of how places shape their identities and how they are perceived and promoted.

The workshop will feature presentations by esteemed speakers, including Dr Jasper Eshuis and Dr Laura Ripoll González from Erasmus University Rotterdam, Dr Cecilia Pasquinelli from the University of Naples Parthenope, Dr Chloe Steadman from Manchester Metropolitan University, Dr Norberto Muñiz Martínez from Universidad de León, and Elisenda Aguilera Cora from Universitat Pompeu Fabra. Topics will range from multisensory experiences to the co-creation of brand identities, from value co-creation processes to sustainability challenges in mountain areas.

Attendance is free but requires prior registration. Secure your spot by registering here.