All research projects in CAS revolve around persuasive communication, in professional terms –advertising and corporate communication- or in broader terms –communication effects, and communication strategies- exploring in an interdisciplinary way its connections with psychology, health, information technologies or tourism. Our four main research lines are the following:

Corporate communication, SDGs and responsible advertising

It analyses the integration of the 17 SDGs in the CSR strategies of companies and organizations adapted to different sectors and aimed at different segments of the population for the generation of dialogue and commitment with the citizens, and, especially, with the younger generations.

Body image in children and adolescents

This research line analyses the representations of body image in advertising consumed by children; explores the relationship between body image models and the degree of body satisfaction and studies the role of advertising in the construction of expressive forms of body image and 'emergence of subjectivities.

Media Psychology and Psychophysiology

In this area, we focus on the study of cognitive processes, emotions, and behaviour underlying media and technology interactions (uses and effects). At the Media Psychology Lab, we measure the physiological response of the subjects (heart rate, skin conductance, emotional response...) to understand how they perceive, process and respond to media messages (radio, audio, podcast, audiobooks, television...) and interaction with technology (virtual reality, smart speakers, etc.).

Place Branding

Place Branding is the process of creating and managing a brand that represents a city, region, or country. This line of research examines how different stakeholders contribute to the brand of the place, the role of visual representation, the digital management of the personality of the brand, the influence of tourist communication and the relationship between the reputation of the place brand and the Sustainable Development Goals.