2023 Routledge (Book)

The 1st edition of Animal Suffering and Public Relations - The Ethics of Persuasion in the Animal-Industrial Complex (ed. Núria Almiron) is on pre-sale from 28th of July, 2023


Animal Suffering and Public Relations - The Ethics of Persuasion in the Animal-Industrial Complex (Routledge, 2024) conducts an ethical assessment of public relations, mainly persuasive communication and lobbying, as deployed by some of the main businesses involved in the animal-industrial complex—the industries participating in the systematic and institutionalised exploitation of animals.

Society has been experiencing a growing ethical concern regarding humans’ (ab)use of other animals. This is a trend first promoted by the development of animal ethics—which claims any sentient being, because of sentience, deserves moral consideration—and more recently by other approaches from the social sciences, including critical animal studies. In this volume, we aim to start an entirely unaddressed discussion within the field of public relations: The need to problematise the ethics of persuasion when nonhuman animal suffering is involved, particularly the impact of persuasion and lobbying on compassion towards other animals in the cases of food, experimentation, entertainment, and environmental management. This book provides an interdisciplinary, theoretical discussion illustrated with international case studies from experts in strategic communication, public relations, lobbying and advocacy, animal ethics, philosophy of law, political philosophy, and social psychology.


This unique book merges the fields of critical public relations, animal ethics, and critical animal studies and will be of direct appeal to a wide range of researchers, academics, and doctoral students across related fields.

Animal Suffering and Public Relations is divided into four parts and has a total of nine chapters.

PART I. Introduction

  • "Animal Suffering, the Animal-Industrial Complex, and the Ethics of Persuasion", by Núria Almiron

PART II: Public relations, Persuasion, and Compassion Towards Other Animals

  • "On Critical Public Relations and the Moral Consideration of Other Animals", by Núria Almiron & Laura Fernández

  • "On Compassion, Influence, and Animal Suffering", by Olatz Aranceta-Reboredo & Núria Almiron

PART III. The Ethics of Persuasion of the Animal-Industrial Complex

  • "Harming Animals, Degrading the Public Sphere. The Ethics of Persuasion of the Animal-Based Food Industry", by Eze Paez & Pablo Magaña

    • Case study: The meat lobby and the World Health Organization, by Laura Fernández & Núria Almiron

  • "Fatal Attractions. The Ethics of Persuasion of the Animal-Based Entertainment Industry", by Paula Casal & Macarena Montes Franceschini

    • Case study: SeaWorld against the documentary Blackfish, by Laura Fernández & Núria Almiron

  • "For an Ethics of Care. The Ethics of Persuasion of the Animal Experimentation Industry", by Fabiola Leyton

    • Case study: Huntingdon Life Science and the SHAC Campaign, by Laura Fernández & Núria Almiron

  • "Deadly Influence. The Ethics of Persuasion of the Environment Management Industry", by Catia Faria

    • Case Study: The Catalan Hunting Federation and Wild Boars Management, by Laura Fernández & Núria Almiron

PART IV. Rejecting Speciesism

  • "Lobbying and Persuasion on Behalf of Nonhuman animals. Psychological Insights", by Daniela Romero Waldhorn

  • "Speciesism and Persuasion. A Conclusion", by Oscar Horta, Núria AlmironDayron Terán


The eBook will be available for purchase for £31.19 (around 37€). For a limited time and until September 30, 2023, you can use the discount code SMA37 to save 20% on the purchase. 

You can read the critic’s reviews and more information about the book at the following link: https://www.routledge.com/Animal-Suffering-and-Public-Relations-The-Ethics-of-Persuasion-in-the-Animal-Industrial/Almiron/p/book/9781032348353