Within the framework of knowledge dissemination of the Ideograma - UPF Chair of Political Communication and Democracy, the presentation of the new book by Víctor Sampedro:“Comunicación política digital en España. Del «Pásalo» a Podemos y de Podemos a Vox”.

                                           Cartel del acto de presentación del libro.

The author, professor of Public Opinion and Political Communication at the Rey Juan Carlos University, was accompanied by 3 expert speakers on the subject: Arantxa Capdevila, professor of Communication at the URV, Antoni Gutiérrez-Rubí, promoter of the Ideograma Chair - UPF and CEO of ideograma and Carol Galais, professor of Political Science at the UAB.

The event could be followed in person or via streaming through our YouTube channel.

                              Carles Pont-Sorribes presentando a la Cátedra y a los invitados.

Carles Pont-Sorribes, director of the Chair, began the presentation by welcoming the audience and introducing the guest author. He also explained the latest research carried out within the framework of the Chair.

Víctor Sampedro explained that the book rewrites, updates and expands the texts of the investigations of the Ciberdemocracia group and focuses on the appearance of two new actors: Podemos and Vox, as well as on the creation and expansion of the digital public sphere in Spanish politics .

                                 Víctor Sampedro, Arantza Capdevila, Antoni Gutiérrez-Rubí y Carol Galais.

For her part, Arantxa Capdevila highlighted the primary role of television in electoral campaigns, despite the fact that digital media have gained a lot of weight in recent years.

Antoni Gutiérrez-Rubí, highlighted the amount of data contained in the book: "The cartography of the book is a very useful tool, and offers ways to understand the last 20 years".

Finally, Carol Galais spoke about the social media strategy that Vox is using: "If you look at Vox's communication, you see that it has dropped, due to its presence in the digital sphere but also in networks like WhatsApp."

The main concerns around the digital public sphere were then discussed and questions from the public and the chat were answered.

The video of the event can be found at the following link: