CAS - Communication Advertising & Society


Meet our new Ph.D. candidates: Lorena Abuin, Anna Ventura, Noélia Herrero and Marta Lopera

The research group CAS welcomes the new Ph.D. candidates: Lorena Abuin, Noélia Herrero, Anna Ventura and Marta Lopera. 



Christmas Event


On Tuesday December 13th the members of the research group CAS met up to enjoy the Christmas lunch of this year that was carried out at Hotel SB Glow.From all the team we wish you Merry Christmas and a Happy New Year!


Dr. Lluís Mas, Dra. Estefania Larrea Olatz and Maddalena Fedele presented at the CIGC


Dr. Lluís Mas, Dra. Estefania Larrea Olatz and Maddalena Fedele presented the project Mediacorp at the Creative Industries Global Conference (CIGC) with their paper on "The character's portrayal in television ads consumed by 5-8 year-old children in Spain". 



'Kid's breakfast'

This morning the Communication Department has once again hosted the kids breakfast. An initiative of the agency "The Modern Kids" in collaboration with the Complutense University of Madrid.


CAS is an interdisciplinary group that studies the communication phenomena in the intersection between two areas: communication and advertising, on one hand; and individual and society, on the other hand.

The work of CAS has focused on three branches of study:

-Tourist brands and place branding.

-Influence of advertising messages on body image of children and adolescents.

-Sound studies and psychophysiological measures.

Consequently, it promotes the combined use of quantitative and qualitative techniques in order to achieve a deeper understanding of how communication and advertising influence people’s individual and social behaviour.

The research group belongs to the Department of Communication, Universitat Pompeu Fabra, Barcelona (Spain).








Department of Communication

Roc Boronat building (Communication-Poblenou campus)
Roc Boronat, 138
08018 Barcelona

(+34) 93 542 24 36