CAS - Communication Advertising & Society

14.04.2018

Dr. Abdulsamet Günek (Atatürk University) presented his Doctoral Thesis entitled: “Public Diplomacy in accordance with strategic Communication Approach: A proposal Model for Turkey”

 

On Friday 13th of April, Dr. Abdulsamet Günek from Atatürk University presented his Doctoral Thesis entitled: “Public Diplomacy in accordance with strategic Communication Approach: A proposal Model for Turkey” at our Communication Department where months ago he undertook a visiting scholar stay.

 

27.03.2018

We learn about advertising

A session for the students of the Escola Sant Martí was undertaken at UPF participated in the game "We learn about Advertising", a pedagogical strategy to sensitize and educate about the images of advertising and its effects.

 

02.03.2018

Dr. Lluís Mas, Dra. Maddalena Fedele and Dra. Olatz Larrea published an article in the Mediterranean Journal of Communication about the how ads for children under 9 years old only present young slender, white skin and brown hair characters.

The ads for children under 9 years old present mostly young slender, white skin and brown hair characters according to a study published in the Mediterranean Journal of Communication undertaken by the director of our research group Dr. Lluís Mas together with the researchers Dra. Maddalena Fedele (Ramon Llull University) and Dra. Olatz Larrea (UIC-International University of Catalonia).

 

02.03.2018

Mediacorp one of the projects on health research at UPF

MediaCorp one of many health projects of Pompeu Fabra University was presented on March 1 at the IV Biennial Conference of the Catalan Network of Healthy Universities (US.cat). 

 

CAS is an interdisciplinary group that studies the communication phenomena in the intersection between two areas: communication and advertising, on one hand; and individual and society, on the other hand.

The work of CAS has focused on three branches of study:

-Tourist brands and place branding.

-Influence of advertising messages on body image of children and adolescents.

-Sound studies and psychophysiological measures.

Consequently, it promotes the combined use of quantitative and qualitative techniques in order to achieve a deeper understanding of how communication and advertising influence people’s individual and social behaviour.

The research group belongs to the Department of Communication, Universitat Pompeu Fabra, Barcelona (Spain).

 

 

TURISTIC BRANDS

 

CAS BRAND BOOK

 

DESTINATION BRAND ARTICLE

Department of Communication

Roc Boronat building (Communication-Poblenou campus)
Roc Boronat, 138
08018 Barcelona

(+34) 93 542 24 36

secretaria.dcom@upf.edu