Dr. Lluís Mas, Dra. Maddalena Fedele and Dra. Olatz Larrea published an article in the Mediterranean Journal of Communication about the how ads for children under 9 years old only present young slender, white skin and brown hair characters.
MediaCorp one of many health projects of Pompeu Fabra University was presented on March 1 at the IV Biennial Conference of the Catalan Network of Healthy Universities (US.cat).
CAS is an interdisciplinary group that studies the communication phenomena in the intersection between two areas: communication and advertising, on one hand; and individual and society, on the other hand.
The work of CAS has focused on three branches of study:
-Tourist brands and place branding.
-Influence of advertising messages on body image of children and adolescents.
-Sound studies and psychophysiological measures.
Consequently, it promotes the combined use of quantitative and qualitative techniques in order to achieve a deeper understanding of how communication and advertising influence people’s individual and social behaviour.
The research group belongs to the Department of Communication, Universitat Pompeu Fabra, Barcelona (Spain).