CAS is a pre-consolidated research group. The group studies the communication phenomena in the intersection of three areas: Communication, Advertising, and Society.
These are the three research lines:
- Place branding
- Body image of children and teenagers
- Media Psychology and Psychophysiology
We use a combination of quantitative, qualitative and psychophysiological methods to achieve a deeper understanding of how communication and advertising influence people’s individual and social behaviour.
The research group belongs to the Department of Communication, Universitat Pompeu Fabra, Barcelona (Spain).