CAS - Communication Advertising & Society

CAS is an interdisciplinary group which studies communication phenomena in the intersection between two areas: communication and advertising, on one hand; and individual and society, on the other hand.

It has the aim of working from an integrated perspective, communication, psychology, social psychology and discourse analysis are some of the disciplines used in CAS' research.

Consequently, it promotes the combined use of quantitative and qualitative techniques in order to achieve a deeper understanding of how communication and advertising influence people’s individual and social behaviour.

CAS belongs to the Department of Communication, Universitat Pompeu Fabra, Barcelona (Spain).

 

15.05.2017

Cómo el Sitio Web de un Destino Ayuda la Construcción de la Marca Lugar

La imagen proyectada por las campañas de promoción turística puede resultar clave para la construcción de la marca de países, ciudades o regiones. Especialmente en los casos de lugares en los que la industria turística constituye una de las principales fuentes de ingresos y riqueza. Sigue leyendo  aquí ...

 

 

03.04.2017

New book released: "EVENTOS Y PROTOCOLO" from Mònika Jiménez

 

 

Starting from the concept of  events management as part of a strategic communication process, this book focuses in the different stages of corporate and institutional management. 

 

05.02.2017

February 2017 CAS Meeting

 

  New Head of Group for CAS research group. Congratulations Lluís Mas.

 

 

24.11.2016

Seminari del Grup d'Estudis del Discurs (GED) 02/12/16

Projecte de recerca ModevigTrad (FFI2014-57313-P), Universitat Pompeu Fabra. A càrrec de: Mireia Montaña (Universitat Oberta de Catalunya) i Mario Bisiada (Universitat Pompeu Fabra) | Dia: divendres, 2 desembre del 2016 | Hora: 12.00 h - 14. 00 h | Lloc: Aula 52.421 Roc Boronat UPF

 

 

   
TURISTIC BRANDS CAS BRAND BOOK DESTINATION BRAND ARTICLE    

 

Department of Communication

Roc Boronat building (Communication-Poblenou campus)
Roc Boronat, 138
08018 Barcelona

(+34) 93 542 24 36

secretaria.dcom@upf.edu