CAS - Communication Advertising & Society


Desayunos Kids: SRC strategies in School

On thursday 28th, we celebrated the 5th monthly edition of #KidsBreakfast with the advertising agency “The Modern Kids and Family”. In this ocassion, the session was dedicated to schools as a channel to build marketing and SRC strategies. 





From Utopia to Cynicism: The Representation of Politicians in Contemporary Series

On June 14th CAS and POLCOM celebrated a seminar entitled "From Utopia to Cynicism: The Representation of Politicians in Contemporary Series" 


CAS is pre-consolidated group 2017 SGR 00485 (AGAUR). Also an interdisciplinary group that studies the communication phenomena in the intersection between two areas: communication and advertising, on one hand; and individual and society, on the other hand.

The work of CAS has focused on three branches of study:

-Tourist brands and place branding.

-Influence of advertising messages on body image of children and adolescents.

-Sound studies and psychophysiological measures.

Consequently, it promotes the combined use of quantitative and qualitative techniques in order to achieve a deeper understanding of how communication and advertising influence people’s individual and social behaviour.

The research group belongs to the Department of Communication, Universitat Pompeu Fabra, Barcelona (Spain).








Department of Communication

Roc Boronat building (Poblenou campus)
Roc Boronat, 138
08018 Barcelona

(+34) 93 542 24 36

[email protected]