Dra Sara Vinyals in Les tendències del ‘naming’ at ara.cat
CAS is pre-consolidated group 2017 SGR 00485 (AGAUR). Also an interdisciplinary group that studies the communication phenomena in the intersection between two areas: communication and advertising, on one hand; and individual and society, on the other hand.
The work of CAS has focused on three branches of study:
- Tourist brands and place branding.
- Influence of advertising messages on body image of children and adolescents.
- Sound studies and psychophysiological measures.
Consequently, it promotes the combined use of quantitative and qualitative techniques in order to achieve a deeper understanding of how communication and advertising influence people’s individual and social behaviour.
The research group belongs to the Department of Communication, Universitat Pompeu Fabra, Barcelona (Spain).