CAS - Communication Advertising & Society


Dr. Lluís Mas, Dra. Maddalena Fedele and Dra. Olatz Larrea published an article in the Mediterranean Journal of Communication about the how ads for children under 9 years old only present young slender, white skin and brown hair characters.

The ads for children under 9 years old present mostly young slender, white skin and brown hair characters according to a study published in the Mediterranean Journal of Communication undertaken by the director of our research group Dr. Lluís Mas together with the researchers Dra. Maddalena Fedele (Ramon Llull University) and Dra. Olatz Larrea (UIC-International University of Catalonia).



Mediacorp one of the projects on health research at UPF

MediaCorp one of many health projects of Pompeu Fabra University was presented on March 1 at the IV Biennial Conference of the Catalan Network of Healthy Universities ( 



LA VANGUARDIA: Brand communication and re-positioning: Huawei's innovative strategy.


Professor José Fernández Cavia analyzes the company's commitment to influence marketing. Read all about it here.


CAS is an interdisciplinary group that studies the communication phenomena in the intersection between two areas: communication and advertising, on one hand; and individual and society, on the other hand.

The work of CAS has focused on three branches of study:

-Tourist brands and place branding.

-Influence of advertising messages on body image of children and adolescents.

-Sound studies and psychophysiological measures.

Consequently, it promotes the combined use of quantitative and qualitative techniques in order to achieve a deeper understanding of how communication and advertising influence people’s individual and social behaviour.

The research group belongs to the Department of Communication, Universitat Pompeu Fabra, Barcelona (Spain).








Department of Communication

Roc Boronat building (Communication-Poblenou campus)
Roc Boronat, 138
08018 Barcelona

(+34) 93 542 24 36