Mission is to analyse the communication of companies and organizations not only in a descriptive way but also in an interpretative way, providing solutions for improving its effectiveness and the impact it generates on individuals and society.

Vision is to become the leading research group in the advertising and corporate communication field in Catalonia, obtaining solid academic recognition but also an adequate social repercussion. Therefore, the CAS research group wants to provide transformative knowledge in order to make professional communication more efficient and, at the same time, more in line with the values of our society: honesty, equity and responsibility.

The values that guide the activities of the group are the following:

• maximum academic rigour
• effective contribution to both professional improvement and social impact
• collaborative work
• attention to new scientific and professional trends 

The research group belongs to the Department of Communication, Universitat Pompeu Fabra, Barcelona (Spain).