‘Communication, Advertising and Society’ (CAS) is an emergent group of research. It was created in the UPF in November, 2010, and recognized by AGAUR in 2014. The group is defined in the intersection of three fields: communication, advertising and psychology. The mission of the group is to study the effects and influence of strategic and persuasive communication. The group is interdisciplinary because it applies theoretical frameworks and concepts from other fields to define the variables of the communication process; and designs experimental methods (lab or field experiments) with quantitative, qualitative and psychophysiological measures.