Degree in advertising and PR. He has an EMBA, certification in coaching and NLP and a master's degree in CLO (Chief Learning Officer) from the University of Mondragón in 2022.

He has more than twenty years of experience in market research and as a strategic planner. He has worked for big brands such as Mercedes, Danone, Banco de Santander, etc. as for SMEs. After studying an EMBA, I left advertising and oriented myself professionally in the world of innovation, specializing in various methodologies and in the definition of the business model. He has participated in or managed more than 300 start-ups in various incubation and acceleration programs.

He gives training in various centers such as the Abat Oliba University, the University of La Rioja, ESADE, in the disciplines of innovation, strategy, communication, leadership and oratory. Currently, he works on innovation and entrepreneurship projects, while continuing to work as a public speaking coach.