He is currently Director of Corporate Relations at the Focus Group and Curator of the International Congress of Theatre Spectators. He has been director of TRESC, the Community of Culture, and has held management positions in communication, marketing and audiences in various cultural institutions such as the Mercat de les Flors, the Alícia Foundation and the Pompeu Fabra University. He has been a partner-consultant at TekneCultura, a consultancy firm specialising in data analysis of cultural audiences. He is an associate lecturer at the University of Barcelona on the subject "The Performing Arts", a regular lecturer and teacher on master's degrees, postgraduate courses and forums related to cultural audiences, communication and cultural marketing.