Currently, Head of Innovation and Research at Corporación de Medios Audiovisuales, where he has developed his professional career in areas always related to marketing and transformation. He has been head of marketing at Super3, director of Marketing at the Corporation, head of transformation and has led the drafting of the company's new Strategic Plan.

He is also an associate professor of marketing and strategic management at ESIC, has collaborated with some start-ups and in various strategic consulting projects.