The processes of creating, disseminating, learning and listening to music are completely transformed by artificial intelligence (AI) and other emerging technologies. This transformation involves some challenges and also opportunities for the music sector, and also has an important impact on society and culture. In order to create solutions to support a fair and transparent digital transformation of the sector it is essential to understand the real needs of all relevant stakeholders. 

The Challenges and Opportunities in Music Tech project in 2022 proposed an open discussion process involving the different agents (music industry professionals, music creators, listeners, music students, archivers, music tech developers…) to identify how the use of AI and other emerging technologies impact the whole music sector. During 2023, the findings of this process have been broadly disseminated in specialised and general audiences.

In 2024, the Music Technology Group, in collaboration with the company BMAT (former spin-off of DTIC-UPF), obtained a Chair on Artificial Intelligence and Music, co-funded by Spain’s Ministry of Economic Affairs and Digital Transformation and BMAT. Follow their website for additional information on dissemination events related to AI and music promoted by the program.

SELECTED TALKS

March 2024

Roser Batlle participates in the event «8M: Música i tecnologia a les grades»

February 2024

Sergi Jordà and Behzad Hazi, open rehearsal with musician and producer Raül Refree with the use of Groove Transformer, a real-time generative system developed by them. CCCB, closing event of the AI exhibition.

Xavier Serra and Elio Quinton  (Vicepresident of AI at Universal Music Group) discuss during the AI and music - Music Talks, meetings on Innovation and Music organised by the Industrial Development Service (SDE) of the Catalan Government, with the Catalan Association of Producers and Editors (APECAT) and the Barcelona Music Lab Foundation (BMLab).

October 2023

Sergi Jordà participates at the UAB Innovation Week on Musical Creativity and Artificial Intelligence, organised by the Faculty of Arts and Humanities.

​​​​September 2023

Sergi Jordà chaired the panel “The AI Ecosystem : Challenges / Opportunities / Risks” at The Future Music Forum (details)

The Future Music Forum is an annual conference for music sector professionals to explore new ideas, technologies, and trends in music making. The three-day event includes keynotes, workshops, panels, networking and live music.

July 2023

Sergi Jordà participated at the Exponential Day, organized by ACCIÓ, the Catalan Agency for Business Competitiveness, with one the Exponential Disruptive Leaders, BMAT, company emerged from the Music Technology Group.

June 2023

• The +RAIN Film Fest's international called for films using AI models is focused on films that explore the narrative capabilities of this technology in their creation process. RAIN+ Live offered a unique musical and audiovisual experience composed of proposals that integrate artificial intelligence in their creative processes. The UPF Poblenou campus was transformed into a space where visitors could enjoy musical and audiovisual creations resulting from research and experimentation with AI. The event explored the aesthetic and creative possibilities of AI models and live coding.
• Sónar+D is the international meeting of art, science, and digital culture hosted by Sónar during the festival. The Music Technology Group at DTIC-UPF participated in some of the activities within the festival or co-organized by Sonar+D, such as in the Project Area and the AI & WEB3 Creative Summit. In this context, Sergi Jordà gave a talk on AI in Advanced Music on the International Symposium on Soundscape, Advanced Music and AI (ISSAM)
• Participation by Sergi Jordà in the experts round table presenting “Espacio Audio”, the section of the National Strategic Program (PERTE) of the Language New Economy.

May 2023

Sergi Jordà participated in the Barcelona Music Tech Hub second meeting, focused on the impact of AI in the sector, with the talk “How will artificial intelligence transform the music industry”. Sergi “shed light on the technological advances in this field and shared his vision of the challenges and opportunities it brings to musictech professionals.”. Barcelona Music Tech Hub represents the common interests of hardware, software and service-providers in the field of music-technology in the city. The members of BMTH are as diverse as the industry itself.

February 2023

The Integrated System Europe (ISE2023) is the world’s leading AV and systems integration exhibition. ISE 2023 showcased the world’s leading technology innovators and solutions providers, and included four days of inspiring conferences, events and experiences (January 31st - February 3rd). As part of the Tech talks program, Sergi Jordà talked about the impact of AI in the music sector with examples of the state of the art, and raised some ethical, philosophical and legal questions.

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PRESS ARTICLES

August 2023

• Cançons fetes per IA que es fan virals: la revolució que arriba al món de la música. Vilaweb
• Cultura digital. Entrevista a Sergi Jordà. Butlletí Cultura Digital.

July 2023

• El so de la Intel·ligència Artificial. Diari de Barcelona (podcast)

   

• La música del futuro. El cazador de cerebros. La 2, Spanish National TV.

June 2023

• Interview - Sergi Jordà: “We will see radical changes, both in the way we create and consume music, due to artificial intelligence”. UPF Focus magazine.