To help students understand the role and opportunities of strategic communication, its connection to business objectives, and its origin in the theories of modern strategic communication.
To develop students' abilities to think and reflect critically and analytically on the problems and issues of strategic communication.
To familiarize students with the wide range of communication techniques, and to teach them how to use them in an integrated and strategic manner.
To provide students with the opportunity to work on problems and opportunities in communication with real clients.
To encourage students to apply and uphold the principles of professional ethics.
To teach students how to evaluate and use evaluation tools and techniques to determine the success of a campaign or strategy.
To facilitate access to the professional sector so that students can build relationships with its members.
To bring together students of different nationalities and cultures as a means of personal and academic enrichment.
