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• Curriculum Vitae
• Assistant: Violeta Puig

RESEARCH INTERESTS: Consumer Behavior, Consumer Choice Models, Diffusion Models, Multivariate Analysis Methods Applied to Marketing Research.

SELECTED PUBLICATIONS:

• Ladrón de Guevara, Antonio, and Jiménez-Martín, Sergi. Modeling consumption patterns in the attribute space: theory and evidence of hybrid behavior, International Journal of Research in Marketing, 24, pp. 242-253, 2007
• Ladrón de Guevara, Antonio, Salvador, O., and Santos, M. A Two-Sector Model of Endogenous Growth with Leisure, Review of Economic Studies, 66, 3, pp. 609-632, 1999