Back Martorell, Sandra


Department of Audiovisual Communication, Documentation and History of Art (Universitat Politècnica de València)
DigiDoc Group

Sandra Martorell has a bachelor's degree in Audiovisual Communication, a postgraduate degree in Artistic Production and a PhD in Cultural and Communication Industries from the Polytechnic University of Valencia, although part of her academic career was combined with stays at other universities such as the Pompeu Fabra University or the Université Lumière Lyon II. She is also a superior technician in Artistic Photography from the Serra i Abella School of Art and Superior Design (Barcelona). Currently and after having spent more than a decade dedicated to the audiovisual world in different media as a technician and journalist, and having been a professor at universities such as the International University of Catalonia or the Open University of Catalonia, she is a professor at the Polytechnic University of Valencia, and more specifically in the Department of Audiovisual Communication, Documentation and History of Art.


Lines of investigation

  • Visual culture
  • Digital media
  • Visual narratives


  • Martorell, S. (2022). Aim, focus and shoot. 50 films that bring us closer to photography. Editorial UOC.
  • Roig, A. and Martorell, S. (2021). In the fictional character in a real pandemic: humanization of the Covid-19 virus is a parody account on Twitter. Information, Communication & Society, 24(6), 886-902.
  • Ardèvol, E., Martorell, S., and San Cornelio, G. (2021). Myths in visual environmental activism narratives on Instagram. Communicate, 68, 59-70.
  • Martorell, S. (2019). The all-in-one cinegraph: photography, video and design in a single graphic resource for persuasive visual communication. EME Experimental Illustration, Art & Design, 7, 52-59.
  • Martorell, S. (2019). Creation, subversion and perpetuation of gender roles and identities through the photographic image. In Multidisciplinary approaches from plural and gender realities (pp. 269-282). Pyramid Editions.
  • Martorell, S. and Sanchis, A. (2018). Contemporary artistic photography in the framework of cultural promotion. The billboards of the National Dramatic Center as a case study. Miguel Hernández Communication Journal, 2, 309-336.
  • Martorell, S. (2014). The Art Director as Architect: The Reconstruction of Deconstructed Memories. In Contemporary Spanish Cinema. Chicago. Intellect Ltd.