DigiDoc is a transdisciplinary group, which covers many aspects and methodologies of research applied to the many aspects of digital communication. It is our aim to understand how the digital revolution is changing both social communication and information studies. We aim at contribute to a number of  strategic areas of significant social and economic impact, including: 

  • Information Studies: It is the original field of knowledge and expertise of our group. We focus especially on SEO and social communication applied to journalism and advertising in digital environments.
  • Digital Arts and Interaction: The main fields of research concern digital arts and interactive communication. Both areas are approached from a double and complementary perspective: theoretical reflection on the medium and experimental production as research.
  • Inequality in the Digital World: In this research line we wonder how income inequality (and other related inequalities) are  reflected in the digital media and networks. Especially we study how the digital divide might affect the way in which people access to digital  information.


Information Studies

The Information Studies section focuses on projects and activities related to scholarly communication, web publishing and digital formats, especially in the field of journalism, audiovisual communication, and advertising in digital environments. Our main research lines are:

  • Scholarly Communication
  • Web Positioning and Visibility
  • Website Quality
  • Information Architecture
  • Academic SEO
  • SEO / SEM
  • Information Search and Retrieval
  • Data Analysis and Information Visualization
  • New digital formats in digital journalism

Digital Arts and Interaction

This section is specialized in contemporary digital media art, interactive communication, and the intersection of both specialties. Our main research lines are:

  • Storytelling and Interactive narratives
  • Interactive media research methods
  • Research in Interactive New Medias: AR and VR
  • Interface analysis
  • Interface design
  • Interactive media art
  • Art practice as interactive communication research
  • Art practice as research
  • Videoart -Moving images-
  • Live Streaming Performance Art
  • Digital Storytelling for Social Innovation

Inequality in the Digital World

Head: Javier Díaz-Noci 

The focus of this line is on how economic inequality is affecting the quality of digital information and the access of  people to it depending of their income level and expertise.  We also are concerned about how inequality is reflected in  the digital media, to improve our knowledge on what income  inequality is and what is (and can be) the contribution of  communication to such an important social debate. It is our  intention to publish a report of every meeting freely  accessible on the web, as well as some other working  documents that could be produced by the members of the  team.