News photography for Facebook: Effects of images on the visual behaviour of readers in three simulated newspaper formats

  • Authors
  • Cárcamo, Luis; Marcos, Mari-Carmen; Cladellas, Ramon; Castelló, Antoni
  • UPF authors
  • MARCOS MORA, MARIA CARMEN;
  • Type
  • Artículos de investigación
  • Journal títle
  • Information Research
  • Publication year
  • 2015
  • Volume
  • 20
  • Number
  • 1
  • Pages
  • 0-0
  • ISSN
  • 1368-1613
  • Publication State
  • Publicado
  • Abstract
  • Results. As the size of the images in the news posts varied, we found significant differences in the amount of time people took to start looking at each post, as well as the length of time their eyes remained on these posts. The post formats designed with larger images were looked at for a longer time and were clicked more often in order to read the news text. Generalization of these results must be restricted to the specific cultural context. Conclusions. The size of the image in a news post presented on Facebook is extremely important in order to attract and retain readers. The scientific value of the study lies in researching visual behaviour in the consumption of news on Facebook.
  • Complete citation
  • Cárcamo, Luis; Marcos, Mari-Carmen; Cladellas, Ramon; Castelló, Antoni. News photography for Facebook: Effects of images on the visual behaviour of readers in three simulated newspaper formats. Information Research 2015; 20(1).
Bibliometric indicators
  • Índex Scimago de 0.439(2015)