In this workshop, experts invited by the Chair will discuss the future scenarios of television in a context strongly influenced by technology, new formats, and distribution mechanisms. Following the boom of the third golden age of television fiction and the rise of subscription models through streaming platforms, this workshop asks: where is the media ecosystem, particularly television, heading now? This panel brings together top-tier professionals and academics to explore what the near future might hold. It will address emerging topics such as the role of artificial intelligence (beyond generative AI) in television production and distribution, new formats and business models, and the major challenges faced today by the public and private television industry.

List of speakers


 

Morten Fjeld is a professor of Human-Computer Interaction at the University of Bergen (Norway) and Chalmers University of Technology (Sweden). His research activities are situated in the field of Human-Computer Interaction with a focus on tangible and tabletop user computing. In 2005, he founded the t2i Interaction Lab at Chalmers, Sweden. He holds a dual MSc degree in applied mathematics from NTNU (Trondheim, Norway) and ENSIMAG (Grenoble, France), and a PhD from ETH (Zurich, Switzerland). In 2002, Morten Fjeld received the ETH Medal for his PhD titled "Designing for Tangible Interaction". In 2011, he was a visiting professor at NUS Singapore, in 2016 and 2017 at Tohoku University, Japan, and in 2019 to 2020 at ETH Zurich. Morten Fjeld also has extensive industrial experience in the areas of fluid mechanics, simulators, and user interface design


With over 10 years of experience in corporate communication, business development and strategic planning, Cristina Mont Castro currently serves as Strategy and Innovation Director at Grupo Lavinia, where she leads cross-functional projects that drive growth and organizational transformation. Her career began in journalism, working for various media outlets before transitioning to corporate communication, where she has applied her expertise to designing communication and corporate strategies and managing international projects from Brussels, with a focus on innovation and funding opportunities. She holds a dual degree in Journalism and Audiovisual Communication, an Executive MBA from Esade, and a certificate in B2B Management

Dr. Elena Neira (Universitat Oberta de Catalunya)


 

 Law and Audiovisual Communication graduate with a PhD in Humanities and Communication. Her doctoral dissertation focused on measuring the success of audiovisual content on SVOD platforms. She currently serves as a Professor of Communication Studies at the Universitat Oberta de Catalunya (UOC) and the Universitat Internacional de Catalunya (UIC). Her main research explores the impact of streaming platforms on the traditional audiovisual industry and its audiences. She has delivered numerous talks and conferences, including a TED Talk on Netflix, and was named one of the 50 most influential women in the Spanish audiovisual industry by Forbes magazine. She contributes regularly to Business Insiderand El Periódico, and is the author of several books and academic articles. Her most recent publication is Streaming Wars: The New Television (Libros Cúpula)

 

Dr. Miguel Salerno (Neopsis, Italy)


 

With over 25 years of experience in media consumption research, he collaborates with major market players in Italy. In 2010, he founded Neopsis, an institute specializing in sociocultural scenarios and media consumption research. In recent years, Neopsis has delved into the analysis of TV series, focusing on evolving scenarios, as well as providing tailored investigations and consultations for individual titles and line-ups.
He holds a degree in Sociology from the University of Buenos Aires and a Ph.D. in Sociology from the University of Bologna. He has taught for over 10 years in the Faculty of Communication Sciences at the University of Italian Switzerland and regularly conducts seminars on media consumption analysis at various Italian universities