The project ITOURIST followed previous projects focused on the study of communication strategies (CSO2008-02627) and web communication of tourist destinations (CSO2011-22691) and maintained its DNA:

• Brought together academic profiles of different disciplines to address a complex subject with greater knowledge.
• It promoted collaboration between different state universities, and also with institutions and companies.
• Persisted in its commitment to the industry, transferring their findings through the web marcasturisticas.org and professional reports.