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The tourist on the web: informational habits and choice of destination

The tourist on the web: informational habits and choice of destination
Ministerio de Economía y Competitividad (CSO2014-59896-P)

The project ITOURIST followed previous projects focused on the study of communication strategies (CSO2008-02627) and web communication of tourist destinations (CSO2011-22691) and maintained its DNA:

  • Brought together academic profiles of different disciplines to address a complex subject with greater knowledge.
  • It promoted collaboration between different state universities, and also with institutions and companies.
  • Persisted in its commitment to the industry, transferring their findings through the web marcasturisticas.org and professional reports.