Departament de Comunicació
CAS Communication, advertising and society

+34 93 542 1332
[email protected]
Roc Boronat, 138 08018 Barcelona

Current position: José is senior lecturer at the Department of Communication, Universitat Pompeu Fabra, Barcelona, Spain. 

Research interests: His main research lines are the following: a) advertising; b) kids, teenagers and young people and their relationship with brands, consumption and the media; c) destination branding. 

Current research: He is the director of a research project, funded by the Spanish Ministry of Science and Innovation, called "Online Communication for Destination Brands. Development of an Integrated Assessment Tool: Websites, Mobile Applications and Social Media" (CODETUR). 


Department of Communication

Roc Boronat building (Poblenou campus)
Roc Boronat, 138
08018 Barcelona

(+34) 93 542 24 36

[email protected]