Associate Professor
Departament de Comunicació
Place Branding

+34 93 542 1332
[email protected]
Roc Boronat, 138 08018 Barcelona

  • Current position: José is Associate Professor at the Department of Communication, UPF. Member of the International Place Branding Association, Associate Editor of the journal Communication and Society and Academic Director of the Master of Arts in Communication Management at the Barcelona School of Management.  
  • Research interests: His main research areas are advertising, corporate communications, place branding and destination branding.  
  • Current research: He is currently working on a new conceptual place branding model, on how transmedia strategies can help destinations to attract attention and be sustainable and on how Sustainability Development Goals can be part of a nation branding successful strategy. 

Department of Communication

Edifici Roc Boronat (campus del Poblenou)
Roc Boronat, 138
08018 Barcelona

 (+34) 93 542 24 36

[email protected]