MediaCorp is an acronym for «Media representation of (non) healthy body image. Development of a prevention tool among children aged from 6 to 9: "I like my body!"» [Representación mediática de la Imagen Corporal no saludable. Desarrollo de una herramienta de prevención en niños y niñas de 5 a 8 años: "Mi cuerpo me gusta’] which aims to design a tool for media education that assists on the critical interpretation of the models of body image proposed by advertising audiovisual.
To achieve its mission, this project:
- Analyzes representations of body image in advertising consumed by children.
- Explores the relationship between models of body image and body satisfaction degree of a child
- Reflects on the role of advertising in the construction of the expressive forms of body image and the emergence of subjectivities.
MediaCorp is national project plan (CSO2014-58220) funded by the Ministry of Economy and Competitiveness. It takes place at the Spanish cities of Barcelona, Seville and Madrid with the support of members of the research group CAS, Communication, Advertising & Society, members of the Image Foundation and Self-Esteem, teachers and researchers from different Spanish universities (Open University of Catalonia, Rey Juan Carlos University, Autonomous University of Barcelona, University of Sevilla, etc.).