CAS - Communication Advertising & Society

 

MEDIACORP

Principal researcher

Monika Jiménez 
Pilar Medina

Web page

www.micuerpomegusta.com

Description

MediaCorp is an acronym for  «Media representation of  (non) healthy body image. Development of a prevention tool among children aged from 6 to 9: "I like my body!"» [Representación mediática de la Imagen Corporal no saludable. Desarrollo de una herramienta de prevención en niños y niñas de 5 a 8 años: "Mi cuerpo me gusta’] which aims to design a tool for media education that assists on the critical interpretation of the models of body image proposed by advertising audiovisual.

                 

To achieve its mission, this project:

  • Analyzes representations of body image in advertising consumed by children.
  • Explores the relationship between models of body image and body satisfaction degree of a child
  • Reflects on the role of advertising in the construction of the expressive forms of body image and the emergence of subjectivities.
     

MediaCorp is national project plan (CSO2014-58220) funded by the Ministry of Economy and Competitiveness. It takes place at the Spanish cities of Barcelona, ​​Seville and Madrid with the support of members of the research group CAS, Communication, Advertising & Society, members of the Image Foundation and Self-Esteem, teachers and researchers from different Spanish universities (Open University of Catalonia, Rey Juan Carlos University, Autonomous University of Barcelona, ​​University of Sevilla, etc.).

Mediacorp Members IP Mediacorp Members IP

JIMENEZ MORALES, MONIKA
Researcher
CAS Communication, advertising and society
 monika.jimenez@upf.edu

MEDINA BRAVO, MARIA PILAR
Researcher
CAS Communication, advertising and society
 pilar.medina@upf.edu

Mediacorp Members Mediacorp Members

SANCHEZ REINA, JESÚS ROBERTO
Doctoral Student
CAS Communication, advertising and society
 roberto.sanchez@upf.edu

RODERO ANTON, EMMA MARIA
Researcher
CAS Communication, advertising and society
 emma.rodero@upf.edu

MONTAÑA, MIREIA
Researcher
CAS Communication, advertising and society
 mmontanabl@uoc.edu

MAS MANCHON, LLUIS
Head of group | Researcher
CAS Communication, advertising and society
 lluis.mas@upf.edu

LARREA ESTEFANIA, OLATZ
Postdoctoral researcher
CAS Communication, advertising and society
 olatz.larrea@upf.edu

FEDELE, MADDALENA
Researcher
CAS Communication, advertising and society
 maddalena.fedele@gmail.com

AÑAÑOS CARRASCO, ELENA
Researcher
UNIVERSIDAD AUTONOMA DE BARCELONA
 elena.ananos@uab.cat