ITOURIST

 

 

ITOURIST

The tourist on the web: informational habits and choice of destination

I+D Excelencia 2015-2017. MiNECO.

Main researcher

José Fernández Cavia
Rafael Pedraza

Web page

www.marcasturisticas.org

marcas turistica en mendeley

Description

Communication, Destination brands, Web and Information habits are the four pillars of the new research project that the multidisciplinary team has launched marcasturisticas.org 2015. This time, the project entitled "The tourist on the Web: information habits and selection of tourists' destinations. ITOURIST " (CSO2014-59896-P) focuses its interest in the study of tourists and their relationship with brands of Spanish destinations through online communication.


The project ITOURIST follows previous projects focused on the study of communication strategies (CSO2008-02627) and web communication of tourist destinations (CSO2011-22691) and maintains its DNA:

  • Brings together academic profiles of different disciplines to address a complex subject with greater knowledge.
  • It promotes collaboration between different state universities, and also with institutions and companies.
  • Persists in its commitment to the industry, transferring their findings through the web marcasturisticas.org and professional reports.

ITOURIST IP

JOSE FERNANDEZ CAVIA

FERNANDEZ CAVIA, JOSE
Associate Professor
Place Branding

PEDRAZA JIMENEZ, RAFAEL
Researcher
DIGIDOC

ITOURIST Members

DE SAN EUGENIO, JORDI
Researcher
UNIVERSIDAD DE VIC

FERNANDEZ PLANELLS, ARIADNA
Researcher

LORENA GOMEZ PUERTAS

GOMEZ PUERTAS, LORENA
Researcher
CAS Communication, advertising and society

GUERRERO SOLÉ, FREDERIC
Researcher
UNICA

OLATZ LARREA ESTEFANIA

LARREA ESTEFANIA, OLATZ
Visiting scholar
Media Psychology and Psychophysiology

PEIS REDONDO, EDUARDO
Researcher
UNIVERSIDAD DE GRANADA

SANABRE VIVES, CARLES
Researcher

VALLEZ LETRADO, MARI
Researcher

SARA VINYALS MIRABENT

VINYALS MIRABENT, SARA
Postdoctoral Researcher
Place Branding