Brainstorming is a tool for group work that facilitates the generation of ideas related to a particular topic or problem. The desired result in a session of brainstorming is the accumulation of a great number of ideas whether or not these are applicable in reality. To achieve this, it is necessary to establish a set of rules conduct: all ideas are acceptable and no one can criticize another’s ideas.

The participants present new ideas as soon as these occur to them and all ideas are recorded. The brainstorming process ends when no new solutions are generated. It is then that the critical discussion begins, analyzing the value of each contribution made, as well as reflecting upon, and arguing for or against the viability and pertinence of each in terms of its application to the real situation and/or the particular case presented.

Bibilography regarding this methodology

AA.VV. (2008). Brainstorming.co.uk. change your life and career with advanced brainstorming. Click here

GERBER, E. (2009). Using improvisation to enhance the effectiveness of brainstorming. Conference of Human Factors in Computing Systems. USA: New York. Click here

Examples of implementation of this methodology

GÓMEZ, E.; MULET, E. y VIDAL, MªR. (s.d.). Análisis de distintas variantes de brainstorming con la Teoría de las dimensiones. 

HAILPERN, J.; HINTERBICHLER, E., CARYN, L.; COOK, D.; BAILEY, B. (2007). Team storm: demonstrating an interaction model for working with multiple ideas during creative group work. Proceedings of the 6th ACM SIGCHI conference on Creativity & cognition. Washington. Pp. 193-202. Click here