How can audiovisual representations and narratives transform emotions into tangible acts of prosociality? This talk highlights cutting-edge experimental methodologies that test the effects of audiovisual interventions on self-transcendent emotions and helping behavior (real monetary donations). Drawing on interdisciplinary collaborations and innovative designs, we present findings from two lines of research. The first examined the impact of tearful (vs. non-tearful) portrayals of refugees on compassion, helping intentions, and donation behavior. Using nationwide panel data (N = 2,647) and a quasi-experimental citizen science study (N = 191), this research revealed how emotive visual representations of refugees evoke emotional responses that drive prosocial actions. A unique component of this line was a field-based, exhibition-inspired quasi-experiment conducted at the Betweter Festival in Utrecht, a multidisciplinary event combining science, art, and live experiments. Developed in collaboration with photographers, graphic designers, and event producers, this study showcased the potential of partnerships with civil society organizations to create impactful interventions. The second research line (N = 651) examined how audiovisual narratives featuring migrant essential workers, framed as moral exemplars during the COVID-19 pandemic, influenced outgroup attitudes, self-transcendent emotions, and prosocial behavior. Across all studies, real donations collected via integrated fundraising tools (e.g., Donorbox) were directed to organizations supporting migrants (SOS Racism) and refugees (Refugee Today). By combining activism, social science, and innovative methodologies, this research illuminates new pathways for fostering actual solidarity through audiovisual interventions.

Biography

Magdalena Bobowik is a Ramón y Cajal Research Fellow at the University of the Basque Country, and additionally Ikerbasque Research Fellow, affiliated with the Basque Foundation for Science. She obtained her Ph.D. in social psychology at the University of the Basque Country. Her professional background includes research work as part of the Marie Skłodowska-Curie program in the Department of Interdisciplinary Social Sciences at the University of Utrecht, Netherlands, where she has also been a member of the European Research Centre on Migration and Ethnic Relations (ERCOMER). In addition, she worked as a postdoctoral researcher at Pompeu Fabra University, at the Research and Expertise Center for Survey Methodology in Barcelona. Magdalena Bobowik's research is dedicated to advancing social justice, diversity and inclusivity, democratic culture, and respect for human rights in multicultural and post-conflict societies. Her work focuses on intergroup relationships and the complexities of acculturation, intergroup conflict and transitional justice, and social emotions and wellbeing. In her commitment to promoting social justice and mutual understanding, Magdalena collaborates closely with local organizations such as SOS Racismo Gipuzkoa, Moviltik, EMAUS, and the international organization Refugee Today. These partnerships serve as platforms to translate her research findings into actionable initiatives that directly address societal challenges.