We conduct research on the possibility to use new data types that the development of new technologies, and in particular smartphones, make possible. We study how these new types of data can be used instead of or in combination with survey data. The willingness of people to share different data types or complete different survey tasks beyond merely answering questions is key to determine the possibility of using these new data for research. Therefore, we investigate the level of willingness of respondents to complete different survey tasks or to share different types of data, under varying conditions. We consider many different data types but have a particular interest in metered data, i.e., data coming from a tracker installed by respondents on their PCs, smartphones or tablets, that registers the URLs of the webpages visited. This research is developed in collaboration with both other academic researchers and online fieldwork companies.
Bosch, O.J., Revilla, M., and E. Paura (2018). Answering mobile surveys with images: an exploration using a computer vision API. Social Science Computer Review. Published online first August 2018. doi: 10.1177/
Ochoa, C. and M. Revilla (2018). To what extent are members of an online panel willing to share different data types? A conjoint experiment. Methodological Innovations. First Published Online August 30, 2018. doi: 10.1177/
Ochoa, C., Revilla, M. and D. Versteeg (2016). Getting closer to in the Moment Insights Generation. Combining behavioral data and survey data collection. Proceedings of the ESOMAR World New Orleans Congress September 2016. ISBN: 92-831-0289-4.
Ochoa, C., Revilla, M., Versteeg, D., and S. van Duivenvoorde (2016). Combining survey based and behavioral data collection: Challenges and opportunities. Paper presented at the 2016 CASRO Digital Research Conference (March 29-30, Austin, Texas, USA).
Revilla, M., Couper, M.P., Bosch, O.J. and M. Asensio (2018). Testing the use of voice input in a mobile web survey." Social Science Computer Review. First Published Online November 26, 2018. doi: 10.1177/
Revilla, M., Couper, M.P., and C. Ochoa (2018). Willingness of online panelists to perform additional tasks.Methods, data, analyses. Published online first on 05 April, 2018. doi: 10.12758/mda.
Revilla, M. and C. Ochoa (2018). Alternative methods for selecting web survey samples. International Journal of Market Research, 60(4), 352–365.
Revilla, M., Ochoa, C., and G. Loewe (2017). "Using passive data from a meter to complement survey data in order to study online behavior." Social Science Computer Review, 35(4), 521-536. First published online on March 17, 2016. doi:10.1177/0894439316638457.
Revilla, M., Ochoa, C., Voorend, R. and G. Loewe (2015). When Should We Ask, When Should We Measure?. Proceedings of the ESOMAR world Dublin Congress 2015 - Revelations. ISBN: 92-831-0283-5.