Since the creation of the lab, multidisciplinary teams have been using its facilities in order to conduct research mainly on management/economics, social/cultural psychology and survey methodology. However, the lab is open and available to researchers from any discipline, who would like to conduct either experimental or non-experimental research. The lab’s facilities and equipment can accommodate various forms of research and data collection, such as surveys, diary studies, decision games, eye-tracking and other physiological data collection, interviews or focus groups, among others.