Research and Transfer

INPOLITYOUNG: Influencers, Youth, and Politics in the Digital Age (2026-2027)
Today, young people between the ages of 16 and 24 no longer rely primarily on traditional media for information. Platforms like YouTube and TikTok have become central in their daily lives, and digital influencers have emerged as key reference...

LITERAC_ia - Alfabetismo transmedia e inteligencias artificiales (2024-2027)
Analyses how secondary school students learn and use generative AI in school activities, as well as the informal learning competences and strategies they develop.

REDIGIM (2023-2026)
ReDigIm is a research and knowledge exchange project investigating meanings and practices of redistribution in the context of digitalization.

PLATCOM: Plataformas de comunicación, fuerza de trabajo y aprendizaje informal (2020-2023)
Analyses work on digital platforms, the relationships between apps, companies and workers, and the informal learning that develops in this work environment.

PLATCOM: Plataformas de comunicación, fuerza de trabajo y aprendizaje informal (2020-2023)
Analitza el treball en plataformes digitals, les relacions entre aplicacions, empreses i treballadors, i els aprenentatges informals que es desenvolupen en aquest entorn laboral.

Los referentes simbólicos de la ‘generación de las crisis’. Cómo interpretan la ciudadanía, el bienestar y la cultura laboral a partir de las series televisivas más consumidas por la juventud española (2008-2020)

Héroes de la Crisis: narrativa y discurso social en la cultura popular contemporánea (2015–2019)
Analyses work on digital platforms, the relationships between apps, companies and workers, and the informal learning that develops in this work environment.

TRANSMEDIA LITERACY. Exploiting transmedia skills and informal learning strategies to improve formal education. 645238 / Horizon 2020 – Research and Innovation Action (2015–2018)
Investigates how young people learn and develop cultural and social competences outside school, with the aim of transferring these informal strategies to formal education.

Tallers de creació amb intel·ligència artificial en instituts (2023)
Promotes creative, critical and civic uses of artificial intelligence among young people through image-creation workshops in public secondary schools in Barcelona.

Transalfabetismos. Competencias transmedia y estrategias informales de aprendizaje de los adolescentes (2015–2018)
Analyses how Spanish adolescents acquire and develop transmedia competences outside formal education in different social, geographical and cultural contexts.

WORK ON DEMAND
Studies the practices, narratives and inequalities associated with on-demand work through digital platforms, with particular attention to gender, background and age.

El turista en la Web: hábitos informacionales y selección de destino turístico
Studies online search and consumption habits related to tourist information and their influence on destination choice.

Aprendiz. Plataforma de gamificación para la educación
A gamified educational platform focused on peer feedback and assessment as a form of learning, inspired by beta reading, connected learning and transmedia education.

Cap a uns nous estudis de Comunicació.
Analyses the state of Communication studies at UPF and proposes actions to improve their quality, efficiency and internationalisation.

Competencias mediáticas de la ciudadanía en medios digitales emergentes en entornos universitarios
Investigates citizens’ media competences in relation to emerging digital media, with a specific focus on university environments.

Educación transmedia: competencias transmedia y estrategias informales de aprendizaje de los adolescentes
Analyses adolescents’ transmedia competences and the informal strategies through which they learn, create and share content.

Games of Thrones Research Project
An international project dedicated to studying the reception and interpretations of the Game of Thrones series among audiences from different contexts.

Juegos de realidad alternativa para el cambio social: juegos serios para promover diversos fines como lectura, acciones ciudadanas o concienciación sobre la inclusión social de las personas con autismo.
Desenvolupa i estudia jocs seriosos de realitat alternativa orientats a promoure la lectura, la participació ciutadana i la sensibilització sobre la inclusió social de les persones amb autisme.

La ideología de la maternidad intensiva como eje de violencia simbólica
Examines intensive motherhood as a form of symbolic violence, its occupational, emotional and social costs, and the representations and experiences of mothers and daughters.

Pseudociencia y Sociedad en España. Análisis de las estrategias comunicativas usadas por la pseudociencia para su inserción social: métodos, discursos y usuarios (PYSOCE)
Analyses the methods, discourses, users and communication strategies that facilitate the social integration of pseudoscience in Spain.

Representación y negociación de sentido de las narrativas de autismo en fanfiction.net
Explores, through data visualisation and narrative analysis, how the meaning of autism is represented and negotiated on fanfiction.net, with a focus on empowerment.