Medium

MEDIUM Research Group

MEDIUM is a research group within the Department of Communication at Pompeu Fabra University, coordinated by Carlos A. Scolari and part of the Communication Research Unit (UNIC).

At MEDIUM, we share an interest in two major areas of research:

Media and digital popular culture: through the analysis of video games, celebrities, entertainment, television fiction, fandoms, platforms and social media, we have explored issues such as austerity and neoliberal imaginaries; youth well-being and work culture; new forms of digital content creation; redistribution and the prosocial economy; dystopian and post-apocalyptic scenarios; models of femininity and masculinity; and diversity in affective and sexual relationships.

The evolution of the media and sociotechnological system: this research line focuses on the analysis of networks, platforms, interfaces and processes of mediatization, and incorporates the study of different dimensions of artificial intelligence, including its uses, generated content and its influence on communication processes. It also encompasses the analysis of informal learning and transmedia literacy.

Without excluding the use of other methods, we specialize in the qualitative analysis of texts and reception processes —through social and narrative semiotics, narratology and discourse analysis— as well as in innovative and participatory ethnographic methodologies, particularly in research involving adolescents and other groups.