MAX-R project gets underway, coordinated by UPF, to develop large-scale, top quality extended reality technologies
MAX-R project gets underway, coordinated by UPF, to develop large-scale, top quality extended reality technologies
MAX-R project gets underway, coordinated by UPF, to develop large-scale, top quality extended reality technologies
Josep Blat and Boris Bellalta, professors from Universitat Pompeu Fabra's Department of Information and Communication Technologies, are the main coordinators of "MAX-R: Mixed Augmented and Extended Reality Media Pipeline". They will be heading up a mainly industry-based consortium, made up of eleven institutions and digital production and post-production companies from five different European countries. They held their first meeting at the Poblenou campus on 6th September
Developing real-time processes in order to offer extended reality products and services (extended reality, XR) on a large scale at top quality, with greater efficiency, improved interactivity and new content based on XR media data is the main objective of the "MAX-R: Mixed Augmented and Extended Reality Media Pipeline" project, led and coordinated by Pompeu Fabra University.
The project falls within the Horizon Europe framework, the European Union's research and innovation programme for the 2021-2027 period (within the 2021 open call "A human-centred and ethical development of digital and industrial technologies"), and got underway on 6th September at UPF's Poblenou campus. In the initial kick-off meeting, representatives of all institutions and companies from the five European countries (Spain, Germany, Belgium, United Kingdom and Ireland) were present.
