MAX-R is a 30-month IA that will define, develop and demonstrate a complete pipeline of tools for making, processing and delivering maximum-quality XR content in real time. The pipeline will be based on open APIs, open file and data transfer formats to encourage development and support the integration of new open source and proprietary tools. MAX-R builds on recent research and advances in Virtual Production technologies to develop real-time processes to deliver better quality, greater efficiency, enhanced interactivity, and novel content based on XR media data.

The interdisciplinary Consortium of eleven partners from five countries covers the chain from technology development and product innovation to creative experiment and demonstration, and from XR media creation to delivery to the final consumer. It is built around Europe’s leading media technology developers, together with creative organisations operating in AR/VR/MR, Virtual Production, interactive games, new media, TV, video and news, multimedia and immersive performance.

 

Objectives

  • Define and specify an industrial pipeline for XR media data creation, processing and distribution based on Open APIs, Open-Source tools, and agreed communication protocols.
  • Develop tools for XR media data creation, processing and distribution, with applications to support critical operations along the pipeline.
  • Integrate, test and validate the XR pipeline and tools in a range of media applications, industrial and cultural contexts.
  • Demonstrate the XR pipeline, tools and experimental content.
  • Prepare the market exploitation and acceptance of new products, services and other innovations based on the final prototypes created in the project.