Back K-pop fans interacting in a virtual space

K-pop fans interacting in a virtual space



On the 27th of February 2024, Max-R consortium member Improbable demonstrated a 'Listening Party' for the K-pop artist Twice. 

The goal of this digital event was for fans of the group to meet, interact and listen within a shared space as well as to drive streaming traffic to the groups newly released EP, with the intent for it to chart.

The event achieved its commercial goal and demonstrated the application of technologies developed within MAX-R with hundreds of real life users seeing, hearing and interacting with one another in a virtual space.

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