Sofia López
López, Sofía
Driving strategic AI adoption for creatives at Freepik
Sofía López is the AI Growth Manager at Freepik, where she leads the adoption of its AI tools suite and the company's expansion in the United States. With a background in art history, science communication, and product marketing, she translates technical capabilities into real benefits for creatives.
She collaborates with agencies, educators, and communities to foster strategic use of AI among creatives. At +RAIN 2025, she shares her insights on how technology can empower the creative process.