Carles Ortet
Ortet, Carles
Expert in creative innovation and tech-driven digital strategy
Carles Ortet holds degrees in Computer Science and Electronic Engineering (UAB/UCC), with research in computer architecture and parallel computing. He also holds master's degrees in Space Studies (CESCA/UAB) and Advanced Media (IESE). He is co-founder and CEO of 498AS and ZOOPA, and was formerly Digital Director at Nike EMEA.
An expert in tech-driven strategy and innovation for the creative industries, he builds culturally relevant digital experiences. At +RAIN 2025, he reflects on how AI is reshaping these industries—between augmentation and replacement.