Back Castellví Lloveras, Maria


PhD student in Communication and member of the MEDIUM group at Pompeu Fabra University, research assistant for EDvidence project and associate professor. Graduated in Audiovisual Communication (UPF, 2015) and MA in Research in Social Communication (UPF, 2018). Co-creator and scriptwriter of Júlia Ist (2017), she directs Reteena Festival, addressed to young audiences, and has experience in the field of audiovisual pedagogy, teaching creation workshops with teenagers. Her doctoral thesis focuses on the analysis of content on social networks, especially the figure of lifestye influencers on Instagram and Youtube, emphasizing the perspective of gender and social class; analyzing how girls respond, negotiate and internalize these discourses in the construction of their own identity and aspirational narrative.