The group MEDIUM develops research activities in 4 areas of culture and communication:

• Pop Culture: Research on entertainment, celebrities, Video Games, redes sociales y participatory culture
• Social discourse: Research on narratives, political strategies of communication, and branding.
• Transmedia: Research on storytelling, transmedia literacy, media education, and new narrative formats.
• Evolution of media: Research on the media ecosystem evolution, media archeology and mediatization processes. Also includes research in fields such as algorithmic culture and networks