Communication, Advertising & Society (CAS) is a research group belonging to the Department of Communication, Universitat Pompeu Fabra, Barcelona, Spain.

Its main research interests are located in the intersection between two areas: communication and advertising, and the individual and society. CAS is an interdisciplinary group which studies communication phenomena not only from a communication perspective but also from an integrated one, combining psychology, sociology, social psychology and discourse analysis.

Consequently, it promotes the combined use of quantitative and qualitative techniques in order to achieve a deeper understanding of how communication and advertising influence people's individual and social behavior.

Main Research Lines:

• New Trends on Consumption, brand communication and advertising industry
• Destination & Place Branding
• Psicosocial Analysis of the persuasive messages
• Communication media ans social speech: Gender, Youth and Childhood
• New communication strategies in traditional media, web mobile phone and social network
• New Public Relations Trends