In this case, the communication strategy is put at the service of both the general public and the media, when they need access to the principal investigator or any of the members of the group to obtain information on their activities and results. It is convenient to appoint one of the members of the group as a liaison with the media, and to facilitate contact channels (e-mail, telephone, form). He/she will act as the first point of contact with the communications office of the institution to which he/she belongs.