The objectives of knowledge transfer can be described as:

1) The first objective is to make a real and effective transfer of our knowledge and results to society.

To this end, we design a plan before we even begin to obtain research results. The objective is not to have to wait to obtain definitive results of our research project, but to make it known in each and every one of its phases.

2) The second objective is to make our work known to the scientific and professional community. Both aspects are important, especially when our research results refer to communication itself. Such contents should be of interest not only to academics in the field, but also to the media.

3) The third objective of our strategy is to improve visibility and accredit researchers, i.e., to recognize their contribution to the research project and, through it, to science. In this sense, issues such as authorship of papers, academic citations and mentioning the work carried out by the members of the group must always be respected, as well as being respected by third parties.

3) The fourth objective is to foster future opportunities for collaborative work and to encourage the establishment of stable working teams.