The transmutation of the communication ecosystem
The university master’s degree in Research in Communication (MUIC) comes in response to the exponential interest in new trends in communication, as a cross-disciplinary research instrument in the various areas of knowledge. An increasing number of institutions and companies are seeking to recruit analysts with the ability to study and predict communication trends, essential for making sustainable decisions. Similarly, university departments are incorporating these lines of academic research, based on new communicative scenarios with a strong social commitment.
The MUIC is thus committed to this international movement of advanced communication by becoming a focal point of this innovative approach, with a series of compulsory and optional subjects that allow focusing the interests of each participant.
These processes envisage the new media literacies and their relationship with youth cultures, intercultural communication, artificial intelligence and its transformative application, emerging challenges in responsible strategic communication, accountability in the digital arena, the ethical and legal perspectives in the face of misinformation and fact-checking, effective communication for well-being and public health, or the latest trends in data analysis. That is, everything that is at the heart of the transmutation of the communicative ecosystem.