Mayte Hidalgo. Head of Innovation & AI Center at GRUP MEDIAPRO.
 
Mayte has an extensive background of over 20 years of professional experience in the Digital, Data and Innovation area. She joined the universe of data-driven strategies in the early 2000s. She later studied Data Science at Northwestern University. She has worked for startups (FON), global organizations (Banco Santander, NH Hotels Group) and consultants (NTT DATA). She is member of the board of "Journal of AI Ethics" and an assistant professor at Instituto de Empresa and at the UAH.