In addition to its technical contributions, Brainstorm is coordinating EMERALD’s exploitation efforts, ensuring that the project’s outcomes can generate real market impact in the media industry.

Following the submission of the updated Dissemination, Communication and Exploitation Plan (D6.4), all commercial partners —including Brainstorm— are finalising their business models, and go-to-market strategies. Brainstorm is also leading the consolidation of individual exploitation results and competitive analysis as part of the project’s Final Exploitation Plan due in M30.

This strategic work is essential to ensure that EMERALD's AI-based tools  find their way into commercial production environments and contribute to a more sustainable and intelligent future for content creation.

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