Back New book edited by Núria Almiron

New book edited by Núria Almiron

Animal Suffering and Public Relations. The Ethics of Persuasion in the Animal-Industrial Complex



The new volume Animal Suffering and Public Relations. The Ethics of Persuasion in the Animal-Industrial Complex  (Routledge 2024), a volume of the COMPASS project, includes contributions from a number of UPF-CAE members, including Núria Almiron, Olatz Aranceta-Reboredo, Paula Casal, Catia Faria, Laura Fernández, Óscar Horta, Fabiola Leyton, Pablo Magaña, Macarena Montes, Eze Paez, Daniela R. Waldhorn and one invited author, Dayrón Terán.


For further information please check the COMPASS website.


“This astute volume identifies a largely ignored area of discourse about animals—the promotion of products and experiences that rely on animal exploitation—and how it needs to keep consumers from caring. Through their incisive, theoretically-informed, interdisciplinary efforts, the authors included here remedy the neglect while also demonstrating the value of compassion.”

 Carol J. Adams, author The Sexual Politics of Meat


“This is a fascinating and highly original volume on the ways in which various industries who exploit animals attempt to persuade the public of the legitimacy of their activities. In so doing, it combines detailed accounts of these lobby- ing efforts with critical ethical evaluations of them and their impact. Overall, it makes for a chilling but important read for anyone interested in the plight of non-human animals in contemporary societies.” 

Alasdair Cochrane, The University of Sheffield


“Animal Suffering and Public Relations should be required reading for all who want to learn about the deceptive practices of animal-use industries and, espe- cially, wild animal entertainment in zoos and marine parks. This engaging read takes no prisoners as an exposé of how animal suffering is made palatable to the public.”

Lori Marino, Ph.D. Executive Director, The Kimmela Center for Scholarship-based Animal Advocacy


“This book is a turning point of what has been called the PR of everything and one of the milestone research on critical communication. Linking PR and animal suffering means to break the borders of what PR has been considered to move to what PR should be.” 

Jordi Xifra, Professor, Pompeu Fabra University


“A brilliant and cutting-edge book revealing the public relations manipulation of people’s consciousness to legitimate the profitable oppression of other ani- mals. This much needed volume highlights the problematic and unjust nature of such representations of other animals and calls for the awareness and changes necessary to advance justice for all.” 

David Nibert, Professor of Sociology, Wittenberg University


“Exploitative capitalization upon the lives and deaths of nonhuman animal lives depends upon the highly politicized myth-making practices of corporate public relations. This necessary volume both brilliantly deconstructs these practices      and makes a very significant contribution to understandings of the broad animal-industrial complex.” 

Dr Richard Twine, Reader in Sociology, Centre for Human-Animal Studies (CfHAS), Edge Hill University


“A needed expansion of PR and communication ethics literature in a posthu- manist era that will resonate with Gen Z. Animal Suffering and Public Relations offers nuanced critiques of how corporate PR, marketing, and lobbying natural- izes and obscures nonhuman animal exploitation, impeding moral progress.”

 Carrie P. Freeman, Professor of Communication, Georgia State University


“A powerful critical reflection on the persuasive communication exerted by the industries that participate in animal exploitation. Going through various aspects of naturalized animal (ab)use, it becomes an innovative and solid contribution for those who are committed to deconstruct the discourses that seek to perpetu- ate animal slavery.” 

Dr Alexandra Navarro, Director of Instituto Latinoamericano de Estudios Críticos Animales


“This powerfully original book explores an undertheorized, yet crucially impor- tant topic—how ideas are presented impacts our thinking, our attitudes, and our actions. Animal Suffering & Public Relations brings together cutting edge thinking on the ways that all industries using animals distorts our picture of who animals are and provides moving examples of how compassionate intervention can reveal what ethical relationships with animals could be.” 

Lori Gruen, author of Entangled Empathy


“When Edward Bernays defined the field of public relations in the early twenti- eth century, he took the public to be naïve, childlike, gullible, and manipulable. Nowhere is this invidious attitude more apparent today than in the animal indus- trial complex, an ecocidal network of corporate executives, lobby groups, and politicians who together subject the public to an incessant propaganda campaign. In Animal Suffering & Public Relations, Núria Almiron and her colleagues propose an ethics of persuasion based on the principle of compassion, a critical standard by which to hold the ani- mal industrial complex accountable. This book deserves a wide readership among communication scholars, not-for-profit organizations, and animal activist groups.”

 Jason Hannan, editor of Meatsplaining: The Animal Agriculture Industry and the Rhetoric of Denial





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