Business Analytics is the discipline of applying data-driven analytical models and methods to help making better decisions in business and organizations in general. Business Analytics focuses on transforming data into insights with the objective to improve the business and organizations performance. 

Business Analytics is a scientific discipline that applies data-driven analytical and Mathematical Models and Algorithms from Statistics, Artificial Intelligence, Operations Research and Computer Science to help making better decisions.

The BAR Group at UPF draws faculty from different areas at UPF and other associated universities experts on Operations, Marketing, Artificial Intelligence, Information Systems etc. The group works on different projects in different areas from Transportation, Retailing, Marketing, etc., considering always a Multidisciplinary Perspective. This multidisciplinary approach provides a key factor to obtain excellent results and make an impact on the business.