Born in Barcelona and UPF alumni, Víctor Pérez is co-founder and CEO at KREA.

His research has been published at conferences such as the ICCV and the NeurIPS. He has also collaborated on creative projects with the NYC Media Lab and CHANEL, and is an alumni of the Recurse center, a selective program for "hackers" in New York.

His passion for innovation and creativity have been recognized by King Felipe VI, who awarded him a scholarship from the "la Caixa" foundation in 2022.