Carlos Solana works linking technologies, business models and narratives to the Metaverse & Web3 in Mediapro, a global leading group from the European AV sector. Before that, he led innovation, digital transformation and online businesses in multinational groups like Procter & Gamble and Grupo Planeta and he started his own fashion company. He is also an investor in deep-tech startups. He co-wrote the books “El Libro de la Innovación” (2021) and “Manual de inteligencia económica y competitiva” (2018). He is a professor of Innovation & Technology at universities and business schools.