Dr. Christopher D. Tulloch, professor and researcher of the Communication Department, promoter member the POLCOM research group, has participated in the 13^th Annual Global Communication Association Conference held from May 16-19, at the Rey Juan Carlos University of Madrid.

In the framework of the CGA Madrid 2018, on Friday, May 18 Christopher Tulloch presented the conference: "The Rise Fall and Rise of Global TV. Transitions, Media and Power. An analysis of the first decade of Worldwide television projects aimed at counterbalancing Anglo-American hegemony".

In this presentation, Tulloch exposed the panorama of television news and its radical change around the world, considering the commercial strategies of the new platforms, the analysis of the value of the brand, the positioning in the market of these channels and the monitoring of their editorial philosophies.

In this sense, he also spoke about the ability of these channels to create common bonds of identity and integration and their ability to manage transnational public opinion.

The abstract book 13th Conference of the Global Communication Association| ISBN: 978-84-15816-27-0 | DOI:10.7195/PAB13CGCA | P. 66 | Can be seen here.

Photo: Ciberimaginario Grupo de Investigación